It is that time of the year again. With summer slowly giving way to autumn and then winter and then the New Year, there is one group of professionals that is already preparing for Summer and Spring of next year.
Ladies and gentlemen, when September comes along, can the Spring/Summer edition of the London Fashion Week be far behind?
No. (Just in case you were wondering what the right answer was).
London Fashion Week – Spring Summer 2013 Collection
The official dates for the Spring Summer 2013 edition of the London Fashion Week have been announced and they are just around the corner. The week long fashion extravaganza that showcases the work of more than 150 top British designers and attracts buyers from across the world and where you can’t throw a stone (not that you would, of course, but just trying to make a point) without it landing on some big-wig associated with world fashion in some way or the other, kicks off on 14 September 2012 and goes on till 18 September 2012.
Have you marked the dates in your calendar?
London Fashion Week – A Brief History and Some Statistics
The London Fashion Week is organized by the British Fashion Council and aims to promote British fashion design across the world. The event is organized twice a year in February and September to preview the forthcoming Autumn/Winter and Spring/Summer fashion trends respectively.
The origins of this event can be traced to 1984, when the very first London Fashion Week was held at a West London car park.
Since then the London Fashion Week has come a long way, growing by leaps and bounds each year. According to the event’s official website, the London Fashion Week generates orders close GBP 100million and injects close to GBP 20million into the London Economy in terms of direct sales and buying.
These figures are not really surprising considering that the London Fashion Week is one of the big Four fashion events in the world (the others being the Fashion Weeks at New York, Milan and Paris), attracting visitors from over 25 countries including the US, China and UAE and fellow Europeans from France and Italy.
Besides the industry and trade representatives, the London Fashion Week attracts a significant number of media visitors from around the world.
Technologically also, the event has grown and since 2010, London Fashion Week catwalk shows are being broadcast over the web. Perhaps the only fashion event to do this.
Venue for the London Fashion Week –Spring/Summer 2013 Collection
Since 2009, this prestigious Fashion event has been held at Somerset House in Central London, which is where you will find all the action this year too.
And if you are wondering what sort of action you can look forward to, well, here are the details.
There are 60 catwalk shows planned on the official schedule, which you can access here. On the catwalk, expect to see the SS 2013 trends from some of the biggest names in British fashion Richard Nicoll, Mary Katrantzou, Jonathan Saunders and the like.
On September 14th, the action will kick off with shows from Antoni & Alison, Zoe Jordan and Sass & Bide. Fashion East, Rag & Bone and House of Holland are some of the designers pencilled in for 15th. And Sunday night is reserved for the biggies Matthew Williamson, Preen, and Temperley London, amongst others.
The following Monday and Tuesday will showcase designs of Burberry, Holly Fulton, Peter Pilotto and others.
For a list all catwalk designers and their brief profile, click here.
Besides the scheduled catwalks, there are more than 45 off-schedule shows and salon presentations.
The Exhibition at London Fashion Week SS 2013
Apart from the catwalk shows, London Fashion Week incorporates an ongoing exhibition (at the same venue), which provides a platform for designers and buyers to directly interact with each other. It also offers buyers a more personal and visual touch and feel of the merchandise. The merchandise on exhibition includes ready to wear apparel and a range of accessories including belts, bags, shoes and jewellery.
The exhibition is open on all days of the London Fashion Week from 10.00 a.m to 7.00 p.m. (On the concluding day of the event, September 18, the exhibition closes at 6.00 p.m.).
Highlights of the Exhibition
The exhibition focuses on certain showcase initiatives created by the British Fashion Council (BFC). These include the Esthetica range that highlights eco-sustainable designs and is represented by Carla Fernandez and Honest By, amongst others this season.
The BFC’s NEWGEN initiative that offers a platform for upcoming British design talent will also exhibit here and this year consists of Loup Noir, Paper London and others.
The highlight of the exhibition this year is no doubt the Rock Vault display, which is an exhibition of fine jewellery ring designs by 12 carefully chosen top jewellers called the ‘Rock Vault Dozen. Jewellery designer Imogen Belfield makes it to the list.
Click here to see the list of exhibitors.
Minnie Mouse – An Inspiration for LFW
Minnie Mouse, Mickey’s famous girlfriend and a fashionable woman in her own right (the red polka dot dress and matching head band are iconic style statements) will serve as an inspiration to designers Richard Nicoll, Giles Deacon and others to creative exclusive one-off Minnie inspired pieces. These pieces will be auctioned on e-bay and the proceeds will support BFC’s Fashion Arts Foundation.
(a) The inspiration from Minnie’s ears is hard to miss in this Richard Nicoll sketch.
(b) Giles Deacon’s Minnie inspired design and don’t miss the headband.
You now have a chance to own something unique and contribute in your own way to the development of British fashion. Are you going to take it?
The stage is set. The dates are getting closer. The organizers are busy beyond words. And the designers are busy adding the finishing touches to their collections.
As we recover from the frenzy of the just concluded Olympics, it is our turn once again to play hosts to one of the biggest fashion events in the world. An event that will influence fashion trends in the coming summer season.