Erdem Moralioglu really pushed his limits for pre-fall 2013, by turning his collection into an imaginary lab that served as backdrop for the designer’s constant need to experiment. Never settling for anything ordinary or familiar, although across the seven years marking his career he managed to established himself a signature aesthetic, Erdem is always seeking for more.
More when it comes to shapes, fabrics, prints and silhouettes, that are permanently being infused with a strong sense of novelty. Definitely not quiet, on the contrary, pretty bold and colorful, the Erdem pre-fall 2013 lineup screams femininity and prettiness. Playing upon psychedelic motifs that balance Erdem’s obsession with precision, the garments are exquisitely surprising.
A certain nostalgic flavour referencing the 1960s can be easily spotted all throughout the collection, that despite its vintage feel manages to look modern and innovative. Featuring bold, lively hues and blossoming prints in equally colorful shades, the garments carry sleek collars, flirty silhouettes and delicate lace appliques, all complementing the looks, all designed to perfection.
A selection of dark blues continued to set up the background for a series of psychedelic prints and complex embroideries that eventually translated into chic cocktail frocks, light coats, mesmerizing trousers and extravagant tops. All reading summer, rather than fall, but all gorgeous nonetheless.
The utterly feminine numbers are being displayed in a full spectrum of gorgeous prints, having sleeveless bodices contrast the high-necklines and strong turtlenecks. The silhouettes are being kept simple in order to allow the textures and colors to really stand out. The dramatic lineup will undoubtedly catch the eyes of the unconventional celebrities in search of splendor.
For evening, the Erdem pre-fall 2013 collection took a spin on the same luxurious looking floral motifs and inserted them into floor-length gowns, featuring short sleeves, accented by elegant cardigans, black inserts and sheer fuchsia separates that complemented the ethereal theme.
Unconstrained, heavenly light, romantic but still modern and innovative, Erdem’s pre-fall collection reads Hollywood glamour and honestly, we can already picture actresses Keira Knightley, Cate Blanchett or any other leading name looking breathtakingly beautiful in one of these garments. I guess we will just have to wait and see who will get to do it first.