H&M Spring 2013 Lookbook: Welcome To the Wild Wild West

Following on the same Wild Wild West inspirational theme originally introduced on the Spring 2013 runways by Derek Lam, and playing upon theĀ  delightful pineapple motifs we previously spotted in the Moschino Chip & Chic collection, H&M debuts its Spring 2013 Lookbook carrying a strong sense of high-fashion and exploiting next season’s most emblematic trends. It’s all about fringes, tassels, iconic prints and embellished leather accents, in an array of looks that you will absolutely love.

The Swedish retailer reinterpreted the all-American basic look by blending together contrasting accents of casualness and elegance, and by mixing the urban vibe with the prairie flavour. Here’s the first look on the fabulous collection that will hit the stores early next year.


Leather mini’s and bomber jackets, collide with flirty dresses and delicate overalls, all beautifully colored in warm earthy tones. H&M’s Spring 2013 collection is ready to infuse the latest and most spot-on trends into your existing wardrobe, betting on its affordability and its modern feel.


As the oversized trend keeps getting stronger, H&M plays upon its casualness in two clean, structured and minimal ensembles featuring classic red and black hues. The relaxed silhouettes paired to edgy flats, will make for the women’s favorite go-to attire during the following seasons.


We spotted delicate fringes and cute tassels all over the H&M Spring 2013 lookbook, which leads us to believe that the intricate elements will become huge staples in the following seasons. The playful accents that embellish the otherwise chic attires and relaxed shapes, mark a new fashion direction towards the slightly more subtle and feminine bohemian style.


The iconic prairie prints together with the embossed details make for some fascinating and versatile separates that will certainly please every major fashionista. The statement pieces collide in a wonderful and cohesive Spring collection that is meant to reach a higher and chicer audience.


The all white and light looks perfectly highlight the neutral tones that took over the biggest part of the H&M Spring collection, but all the beautiful beading detailing, the chic accessories and the gorgeous brocades prevent the looks from translating to anything that’s close to boring.


The H&M men’s Lookbook for Spring 2013 is just as influential and modern. Featuring sleek suits, patterned ensembles, monochromatic looks and contrasting combos, the collection is both sporty and elegant. The clean cuts, the stylish knitwear, the casual shorts and the exciting tops make for the most interesting and appealing H&M collection for men yet to have hit the market. Now all we are left to do is stare at the fashionable lookbook while waiting for Spring and its wonderful trends to come already. Are you as excited as we are?